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Having worked with Sega for a number of years, they asked if we could help out promoting their 2008 Bejing Olympics game.

They came with the ideas and we just had to find a way producing them. The PSP case was the hardest not only did we have to source the right one, but we had to find a way to brand it and it had to be printed full colour! At the time the only way to do this was with a CAD cut acetate sticker with permanent adheshive (I actually still have one and the sticker is still on and not freyed in any way).

The enamel filled keyring was really popular and a bit of a crowd pleaser.

Other items included the beanie hat that was transfer printed and the bag with a full colour transfer print.