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This might look like a boring metal tool and you would be right! Except it is custom made and incredible important.

STA Lok approached us with a problem, they produced metal wires. They are produced in various thicknesses and then coiled up. So how do you measure the thickness, as the coils don't just unwind like rope.

The solution was this little gadget, a metal card no bigger than a credit card, the holes we cut to the correct sizes and marked out, so that you could just slide this card over the cable and work out instantly what size cable it was. A simple solution for a problem they had been trying to solve for many years.

This product was taken to the Chicago Boat show and was the "talk of the show", this gave them an increased presence at the show and added to an increase in footfall to their stand of 43%.